In our experimental design project Jekyll and Hyde we explore and demonstrate the new possibilities opened up by the use of augmented reality technology in the printing sector. Based on the novel “The Strange Case of Dr. Jekyll and Mr. Hyde” we created a book which offers additional multimedia content when combined with the screen. Rather than just putting 3D-Models over the book, we tried to find unusual ways to combine analog and digital content. The work is a collection of applications that were developed through experiments and design studies.
Art and copy trailer : <p>Art and copy is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wi...
Assembling : Assembling reflects the ongoing thoughts along design process
The Artvertiser is a software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to 'recognise' individual advertisements so they can be easily replaced with alternative content, like images and video.
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture.
The MagicBook explores seamless transition between reality and virtual reality. When users look at the pages of a real book through a hand held display they can see virtual content superimposed over the real pages.